Agriculture and food production industries face a number of long-term challenges. From increases in population and urbanization to regaining the trust of the American consumer, the food animal agriculture industry is tasked with increasing global food production and consumers’ confidence in modern agriculture techniques while enhancing herd health. By confronting the realities of food animal agriculture and working to solve challenges, maintain standards, and improve quality, the Michigan State University College of Veterinary Medicine is working to change the general public’s misconceptions of the industry while improving the wellbeing of herds that supply food for consumers.